Bibliophiles, rejoice: A new location of a 31-year-old bookstore brand has opened in the neighborhood. Called Diesel A Book Store, it's at 12843 El Camino Real, Suite 104, in the Del Mar Highlands Town Center.

The new independent bookseller, a branch of the LA-based business, describes itself as a "cutting-edge, high octane, community-radiating, independent neighborhood bookstore we all dream of hanging out in, getting imaginably turned on in and literarily inspired by."

The new bookstore has made a good impression thus far, with a four-star rating out of three reviews on Yelp.

RaShonne D., who was among the first Yelpers to review the spot on Jan. 7, wrote, "Great little bookstore."

And cristina p. wrote, "Super-cute local bookstore! I'm really looking forward to the book club and story time."

Head on over to check it out: Diesel, A Book Store is open from 10 a.m.–8 p.m. on weekdays and 10 a.m.–6 p.m. on weekends.

Want to keep your finger on the pulse of new businesses in San Diego? Here's what else opened recently near you.

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