Debuting back in 2017, UNDSCRVD SF — the Filipino night market that comes to SoMa come fall — will return for its sixth season on October 22nd for what organizers are calling its “biggest season yet,” complete with more artists, food pop-ups, and DJs than ever before.
The end result of a collaboration by Kultivate Labs and Make it Mariko, UNDSCVRD SF is a non-profit venture designed to jump-start economic activity and public awareness of San Francisco Filipino communities. Over the last two years, as well, the city’s largest Filipino night market has doubled as a way to celebrate and draw attention to SOMA Pilipinas — San Francisco's Filipino cultural district that debuted in 2020.
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Ever since the market debuted in 2017, UNDSCVRD SF has grown into a popular Sunday staple for people to experience the city’s rich Filipino culture. After all: The San Francisco Bay Area has the second largest number of Filipino Americans in the U.S., with a population of over 480,000.
The pandemic proved especially troublesome for the crowded market that usually sees thousands of attendees when it's hosted. During the height of the Covid-19 pandemic, even organizers put together a smattering of online events and digital fundraisers to both support the community and help the beloved calendar staple weather through the pandemic.
Thankfully, after a 19-month hiatus, UNDSCVVRD SF was able to successfully organize and debut its first in-person event on October 16 of last year; it featured a culture crawl through the SoMa Pilipinas Culture District and enough ube morsels to stain your tongue purple.
For 2022, organizers have also promised a “theme park-themed culture crawl” that will span several more locations in SOMA Pilipinas — including the parks inside the new sprawling residential building at 430 Natoma Street, 5M.
A full list of participating vendors, as well as performers and on-site activities, is expected to be released sometime later in October. For more information on UNDISCOVERED, including sponsors of the nonprofit and a list of participating vendors, visit undiscoveredsf.com.
