Shake Shack Shakes Up San Jose: Burger Giant Sizzles into South Bay

Shake Shack Shakes Up San Jose: Burger Giant Sizzles into South Baym01229 from USA, CC BY 2.0, via Wikimedia Commons
Nina Singh-Hudson
Published on December 02, 2023

Shake Shack is expanding its reach in San Jose, setting up shop at Bascom Square near eBay's headquarters. The exact location is 1554 S. Bascom Ave., previously occupied by Boston Market. This new addition will be a standalone structure rather than residing within a mall. The Mercury News reported on the recent lease acquisition for the popular burger joint.

The opening date for this latest Shake Shack remains under wraps, but the Santa Clara County Clerk-Recorder’s Office has indicated to KRON4 the establishment will join two other locations already serving Shake Shack's signature menu in San Jose's shopping centers. The proximity to eBay and other businesses suggests that the restaurant is expected to draw local professionals in addition to its regular clientele.

Shake Shack, beginning as a modest hot dog cart in New York, has seen its fan base grow for their all-natural Angus beef burgers, non-GMO potato buns, and vegetarian options like the 'Shroom Burger. The new store will offer the same famed menu, catering to both meat enthusiasts and vegetarians in the heart of Silicon Valley.

As remote workers and office staff return to the South Bay area, Shake Shack's new establishment may become a dining destination of choice. This move could provide a refreshing change of scenery for those tired of limited in-office offerings or seeking options closer to their workplace.

The Shake Shack phenomenon has swept the Bay Area since its debut in Walnut Creek last March. With a total of twelve locations and counting, the chain’s expansion is a testament to its popularity among Californians. The Bascom Square location marks the latest in a series of new openings, cementing Shake Shack's place in the local fast-food market. For more information, visit shakeshack.com.