The Atlanta Hawks are gearing up for a nostalgic slam dunk by teaming up with Peachtree TV to air 10 of their games for free, marking a return to a local platform they haven't graced in nearly three decades. The franchise, which was once a staple on WPCH from 1972 to 1994, will have its games accessible to Atlantans, starting with a showdown against the Indiana Pacers on January 12.
According to an announcement dug up from Atlanta News First, Friday night games will be the prime time special throughout the remainder of the season, except when they play at Memphis on March 8th. As a special bonus to fans, the January 12 and 19 games will be simulcast on Gray TV's CBS affiliate WANF, in a clear bid to widen the net across their viewership pool.
"This is a tremendous opportunity to give Hawks fans a new, free way to watch our games this season," Andrew Saltzman, the Atlanta Hawks' Executive Vice President and Chief Revenue Officer, told NBA.com. The strategic partnership also promises to deliver the games via Peachtree TV's extensive network, ensuring fans across Georgia and parts of Alabama won't miss a dribble.
Erik Schrader, Vice President and General Manager of WANF/WPCH, exuberantly expressed that bringing sports to broadcast television ensures everyone gets a shot at watching the games. "Not only do longtime fans get their favorite team for free, but it’s the best opportunity to grow new fans," he ensured, speaking to Atlanta News First. The synergy between old-school broadcast methods and contemporary sports enthusiasm isn't lost on the Hawks management, betting on reaching a broader demographic with courtside tickets to the action through their TV sets.
Fans can expect to see their home team pitted against heavy hitters like the Miami Heat, Dallas Mavericks, Phoenix Suns, and the Philadelphia 76ers. Each game promises to deliver all the on-court thrills free of charge, served up by the recognizable voices of Hawks legends and reporters, including Hall of Famer Dominique Wilkins and play-by-play stalwart Bob Rathbun. Peachtree TV is also continuing its dedication to local sports by remaining the broadcast home for the Hawks G League affiliate, the College Park Skyhawks, showcasing the depth of basketball talent in the region.
For the full experience, viewers can check schedules and tune in via platforms like Xfinity, Spectrum, DirecTV, and DISH Network. With this strategic play, the Hawks are not just scoring baskets but also winning the hearts of fans with easier, cost-free access to the games they love.
