In an era where the old often gives way to the new, another classic product is biting the dust. Fruit Stripe gum, a confectionery presence for over half a century, is getting the ax. Food and Wine magazine reports that Ferrara Candy, Fruit Stripe's manufacturer, has decided to discontinue the product.
The announcement sent a wave of nostalgia through fans of the zebra-striped gum, known for its colorful appearance and equally vibrant flavors. "We have made the difficult decision to sunset Fruit Stripe gum. The decision was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences and purchasing patterns," a Ferrara Candy representative shared in a statement obtained by Food and Wine magazine.
While some might argue that Fruit Stripe's flavor fades faster than a Snapchat, the news has still soured the day for loyal chewers. Ferrara Candy suggests that die-hard enthusiasts might still hit the jackpot at select retailers where the product remains in stock. The company, however, has made clear that the cessation of Fruit Stripe is a firm move towards refocusing their portfolio on items that promise a more robust future in the sweets market.
The vibrant, five-flavor gum will be remembered fondly by those who enjoyed its whimsical presence. Originating in the late 1960s, it heralded an age, a simpler time when a stick of gum with temporary tattoos embodied the epitome of cool for any kid with a sweet tooth. According to a statement from Ferrara Candy, those wishing to relive those sugary moments should hurry, as the remaining packs won't stick around for long.
