In the heat of the Phoenix sun, designer Brookelynn has spun her misfortune into gold, swiftly stitching her way into the sportswear limelight. Known for her quality handcrafted sports apparel, Brookelynn represents a story of sheer resilience and creative hustle. After the pandemic upended her law school plans, the Arizona State University criminal justice graduate turned to fashion, pivoting from potential courtroom battles to courtside style. Her brand CRYSTALZ has gone viral, with a video showcasing her Suns jersey-inspired dress capturing the hearts of millions online, according to her personal website.
Not content to slowly build a local following, Brookelynn launched herself onto the national stage, with her hand-sewn designs now embraced by NBA dance teams across the country. As she told 12 News, "Get creative and step out of your comfort zone," she said, drawing from her own story of pivoting not once, but twice, in the shadow of unprecedented global change.
Brookelynn’s brand extends beyond the NBA, with the designer having fashioned exclusive pieces for notable sports figures and their affiliates. Able to boast commissions from Devin Booker's father and Sydel Curry Lee, Stephen Curry's sister, her designs have also graced the NFL stage with the Raiderettes. It's an ascension that speaks to the designer's innate ability to capitalize on social media virality and solidify client trust in her exclusive, made-to-measure garments. In true entrepreneurial spirit, she turned necessity into a burgeoning career that has caught the eyes of players, fans and entertainers alike.
The designer has maintained that each piece is one-of-a-kind, ensuring a level of exclusivity that fast fashion can't match. "I hold myself and my brand to very high standards, as quality & exclusivity is my priority," Brookelynn affirmed on her website. The bespoke nature of her work, demanding clients' specific measurements, is what she believes to truly set her apart. While her path could have led to a courtroom, she now finds herself dressing those who shine under stadium lights, with no signal to suggest she's slowing down anytime soon.
As Brookelynn continues to weave her path through the sports fashion industry, she hints at a return to her original career path, with law school still a possibility. However, for now, she's riding the wave of success that her unique blend of fashion and fan culture has cultivated. With her sights firmly set on expanding her reach within professional sports teams, it's clear that, for Brookelynn, the game has just begun.
