Phoenix/ Food & Drinks
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Published on February 26, 2024
Noble Ground Coffee Expands in Mesa, Brews Up Community Support Through Charity in PhoenixSource: Facebook/Noble Ground Coffee

Noble Ground Coffee is making headlines not only for its robust brews but also for its robust community spirit. The Phoenix-born coffee shop has recently launched another outlet in Mesa, marking its fourth location, as it continues to perk up the local scene with its philanthropic flavor. Each cup of coffee served not only delivers caffeine to customers but also contributes aid to Goodwill of Central and Northern Arizona—a model the growing coffee chain aims to broaden with further nonprofit collaborations. The business, which also operates a spot within the Arizona State Capitol premises and one inside the Footprint Center, is ambitiously eyeing the launch of six additional locations within the year, as reported by ABC15 News.

But Noble Ground is more than a place to quickly grab an aromatic dark roast; it's fast becoming a community staple. The latest Phoenix location, which opened its doors in November, situates itself on McDowell Road and Seventh Avenue. The owners seek to seamlessly integrate the cafe into the community fabric, providing a cozy spot for patrons to work or unwind. "There's definitely a need for people to come into a welcoming environment that is cozy and have an extended period to enjoy the space with their colleagues, family and friends," Chief Operating Officer of Thrive Services Group Mona Stone told Phoenix New Times. And to rapidly come to have five more locations by the close of next year, Stone makes it clear that their mission extends beyond the four corners of their cafes.

Noble Ground Coffee is stirring more than just lattes, with a business model that directly funnels a share of its profits into local initiatives targeting social innovation, particularly in education and affordable housing. "A portion of the profits will always go towards making a meaningful impact in the community," Stone underscored to Phoenix New Times. The company believes that its success should symbiotically foster the surrounding community's prosperity, supporting other nonprofits whose missions resonate with their own. This philanthropy-first approach is at the heart of the coffee company, as it seeks to deliver positive change alongside its popular Honeycomb Espresso and range of locally sourced pastries and lunches.

While the priority of Noble Ground Coffee is undoubtedly community impact, they haven't overlooked the essential ingredient to their success: a superior coffee experience. Having originated as a kiosk, the chain has since refined its offerings, brewing up not just coffee but also an array of specialty drinks, including fan favorites layered with honey, vanilla, white chocolate, and Irish cream flavors. Additionally, partnerships with local bakeries allow them to serve an arrangement of pastries and sandwiches, ensuring patrons can satisfy more than just their caffeine cravings. "The priority here is doing good," Stone reemphasized in her chat with Phoenix New Times. "Really, it's making a difference in the community, supporting low-income areas and doing the most good that we possibly can."