The Duluth Economic Development Authority (DEDA) is rolling out opportunities for small businesses to beef up their marketing, the organization announced applications are now open for a matching grants program designed specifically for this purpose. The City of Duluth is thumbing through applications for the Small Business Marketing Match Grant Program which promises to deliver up to $5,000 in business marketing assistance funds for 28 eligible small businesses situated within the city.

Entrepreneurs and small enterprises seeking to spruce up their marketing efforts could find their match with grants that cover a range of advertising avenues including print, digital, social media, and video marketing. Additional spending on promotional materials or even a brand-new business sign could also be on the cards for grant recipients. Eligibility criteria for the grant are outlined on the DEDA website, but it's not free-for-all. Applications will be vetted based on a series of touchpoints including the robustness of a business's marketing plan, financial need, and the business's alignment with the city's broader goals such as improving equity and aiding business retention or expansion.

Moreover, these funds aim to lend a hand, particularly to businesses that took a hit during the COVID-19 pandemic. The support is part of a wider effort to rejuvenate local commerce in Duluth, which has seen its share of economic setbacks as a result of the global health crisis. Interested businesses have until April 29, to submit their applications to get a slice of the marketing grant pie.

Businesses that have continued to grapple with the adverse effects of the pandemic are eyed as key beneficiaries of this program, "supporting businesses negatively impacted by the COVID-19 pandemic." is not just a bullet point on the list but a priority for the grants according to the authority. This initiative takes a step towards economic recovery, providing Duluth’s entrepreneurs a chance to reclaim and even expand their market presence.