A woman in her 30s was killed in a hit-and-run accident in Northridge early Sunday morning. The Los Angeles Police Department is now on the hunt for the driver of a white van suspected in the death.

The collision occurred around 2:55 A.M. on April 15, as reported by the LAPD's Valley Traffic Division. While pushing a shopping cart along Tampa Avenue, the woman, whose identity has not been released pending next of kin notification by the Los Angeles County Coroner’s Office, was fatally struck near Business Center Drive. Despite the legal obligation to stop, the van fled the scene, continuing north on Tampa Avenue. According to the LAPD Newsroom, failing to render aid, the driver has yet to be identified.

Los Angeles Fire Department paramedics responded to the scene but declared the victim dead upon their arrival. As authorities investigate the incident, the search for the hit-and-run driver intensifies. A reminder has been issued by the LAPD urging motorists involved in collisions to immediately stop, call emergency services, and wait at the scene as required by law.

The city's concern over such incidents led to an amendment of the Los Angeles Administrative Code in 2015, which created the Hit-and-Run Reward Program Trust Fund. Offering a bounty, community members can earn up to $50,000 for information that helps apprehend and convict, or reach a civil compromise with hit-and-run offenders.

Anyone with details on the Northridge collision is encouraged to step forward and contact Valley Traffic Division Detectives Otrosina or Officer Santos. Informants may also call 1-877-LAPD-24-7 after hours, or provide tips anonymously through L.A. Regional Crime Stoppers at 1-800-222-TIPS or online at www.lacrimestoppers.org. For those preferring technology, the "P3 Tips" mobile app is a viable alternative for submitting information to local law enforcement.