Detroit/ Sports
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Published on July 09, 2024
Ice Cube's BIG3 Basketball League Sets Its Sights on Detroit for 2025 Franchise ExpansionSource: Adam Bielawski, CC BY-SA 3.0, via Wikimedia Commons

Detroit is ramping up for a slam dunk with the announcement that the BIG3 basketball league is planting its high-tops in the city. Laying the groundwork for the league's move into a franchise model, the BIG3, spearheaded by cultural icon Ice Cube, is setting up the Motor City for a major play starting in 2025. According to CBS News, sports investment group GameAbove Sports has acquired the team that will represent Michigan in this new endeavor.

Driven by a roster of reputable figures, the ownership group includes NBA Hall of Famer George Gervin, who's currently a BIG3 coach, and ex-NFL Pro Bowler T.J. Lang, an Eastern Michigan alum, as explained by Detroit Free Press. Gervin excitedly shared, "The entire team at GameAbove and I are thrilled to bring a BIG3 franchise to the Motor City". With Detroit's robust sports culture, it seems poised for a warm reception of the 3-on-3 league.

The expansion into Detroit marks a strategic move for the league, which began its operations touring nationwide but is now establishing city-based teams. This shift, reported by The Detroit News, might mirror traditional professional leagues, fostering deeper local fan engagement. Notable too is the league's decreasing of the age limit for players, down to 22, a nod likely towards injecting more youth and longevity into its gameplay.

However, the location for the Detroit team's games remains under wraps. As potential venues, Little Caesars Arena and the Wayne State Fieldhouse are being bandied about. The choice of venue could be pivotal as the league aims to establish a firm footing in the city, cementing fans' allegiance to their new home team. "I am excited to finally announce the sale of our Detroit team to this amazing group of investors, entrepreneurs, and philanthropists," Ice Cube said, as per The Detroit News, indicating the positive expectations surrounding the expansion.

Joining the lineup in the ownership suite are several other investors, including Anthony Tomey, co-founder of the Born In Detroit apparel brand, and ex-NBA point guard Earl Boykins, as per the detailed roster mentioned in The Detroit News. The entrepreneurship and philanthropy of the investment group mirror the values of the BIG3, set to dunk a new level of community engagement through basketball in Detroit.