Tennessee's tourism industry has hit a high note, raking in an impressive $30.6 billion in direct visitor spending last year, confirmed by data released by Tourism Economics and the Tennessee Department of Tourist Development. The Volunteer State welcomed 144 million visitors in 2023, outpacing its pre-pandemic record and marking a full recovery of 125% over the figures from 2019.
"Tourism boosts local economies, supports businesses and jobs, funds public services and creates a better quality of life for all Tennesseans," Gov. Bill Lee stated, as per the Tennessee Department of Tourist Development, emphasizing the sector's significant contribution to state tax revenue, with happy residents and government coffers benefiting alike from the influx of out-of-towners seeking out Tennessee's rich medley of music, outdoor vistas, and cuisine, from Mountain City to Memphis, all these pieces play their part in the thriving economic symphony. Mark Ezell, Commissioner of the Tennessee Department of Tourist Development, credited statewide collaboration as the powerhouse behind the scenes.
The Tennessee Department of Tourist Development is set to publish the full 2023 Economic Impact on Travel Report next month. This report will provide a detailed breakdown of visitor spending for all 95 counties. In partnership with the Tennessee Department of Revenue, this granular dive into the data will offer a grounded perspective on how tourism dollars are translating into tangible tax benefits state-wide.
