Charlotte-based private equity firm Falfurrias Management Partners has invested in Snak King, a long-established snack manufacturer. Details of the deal remain undisclosed. Falfurrias, with a growing portfolio in the food industry, aims to bring new business expertise to the California-based snack producer. According to Business North Carolina, "Falfurrias’ investment will bring additional food expertise and industry-leading perspectives to Snak King’s operation." Snak King has established itself as a significant presence since 1978, evolving from its humble beginnings to a sizable employer with over 780 staff across Los Angeles and Chicago.
The investment aligns prominent figures from the food and beverage landscape with Snak King's strategic objectives, Barry Levin, the CEO who climbed the ranks since 1979 has welcomed newcomers to the board, including Falfurrias executives Ken Walker, and Chip Johnson, Dave Katz, Bill Lovette, and Bill Ladd, their vast experiences spanning from Coca-Cola Consolidated to PepsiCo and Sauer Brands is expected to guide Snak King towards new horizons of growth and innovation. Baking Business also notes that Snak King caters to various snacking preferences through an assortment of chips, cheese puffs, and more under its resident brands such as El Sabroso and Granny Goose.
Falfurrias Capital Partners IV and V funds are involved in the investment, though details of the stake remain confidential, according to Just Food. This move by Falfurrias Management Partners highlights their ongoing focus on strengthening their presence in the food and beverage industry, using their expertise to drive growth in portfolio companies. The Snak King deal, which builds on a legacy dating back to 1978, could play a key role in the company’s future expansion within the competitive snack industry.
