In a move that binds tradition with the vibrant spirit of college sports, Ole Smoky Distillery has claimed the title of the official moonshine of Tennessee Athletics, creating a partnership that's dripping with local flair and collegiate camaraderie. According to WVLT, the Gatlinburg distillery, renowned for its spirited concoctions since 2010, announced the collaboration yesterday, promising to foster a shared promotion of local culture and embrace the intense energy that sports evoke.
Making a splash in college sports marketing, Ole Smoky has not only scored this official designation for the University of Tennessee Athletics but has also become intimately linked with the region's social tapestry; it's a match that Steve Early, Vice President & General Manager of the Vol Network, seems confident will resonate with fans, he attested to the cultural fit between the brands, “They’re the most visited distillery in the world and they’re based right here in Big Orange Country", he claimed, underscoring the distillery's impressive footprint and local roots, as per WBIR.
Joe Baker, the founder of Ole Smoky Distillery and an alumnus of the University of Tennessee, shared his passion for this union, saying, "With both brands deeply rooted in East Tennessee’s spirit and pride, this partnership perfectly combines our mutual commitment to promoting local culture and values with the passion and dynamic energy of college sports", according to WBIR.
