The National Association of Minority Automobile Dealers (NAMAD) has bestowed upon Rita Case, president and CEO of Rick Case Automotive Group, its Lifetime Achievement Award. An honor that underscores her substantial influence within the auto industry and her commitment to fostering a culture of diversity and inclusion, as per an announcement highlighted on Medium.
Case's philosophy is rooted in empowerment and opportunity, as she expressed, "As a female in the auto industry, I strive to be a role model for all women, where the only barriers to a career are the ones you place on yourself," in a statement obtained by Medium; she advocates for a landscape where gender identity, sexual orientation, race, ethnicity or religion does not preclude one from success in car sales, it's about attitude, education, confidence, and perseverance, according to her views.
Exceeding her reach in business success, Rita Case was also given the 55th Annual TIME Dealer of the Year Award, this accolade being a reflection of successful dealers who integrate community service into their business model, as reported by WSVN, highlighting her representation of the Florida Automobile Dealers Association and her distinction as the fifth woman ever to receive this honor.
In addition to NAMAD's recognition and the TIME award, Case's pioneering role has been further verified by the 2024 AutoSuccess Women at the Wheel Award, which celebrates trailblazing women in the automotive sector, she leads one of America's premier retail automotive brands, which includes 12 dealerships with 1,300 associates documented in the automotive group's enduring commitment to operational excellence and community engagement as per their performance and philanthropy.
Case and her husband, Rick, have exercised their philanthropic muscle, raising more than $120 million for organizations within South Florida—demonstrating their dedication to the community; notably through initiatives like the Rick Case Bikes for Kids program, which has distributed bikes to children during holiday periods, their partnership with Habitat for Humanity of Broward to establish 'A Rick Case Habitat Community' in Pompano Beach presents an ambitious plan to create the largest affordable homeownership community in the county's history, credited by Medium for setting a new standard in corporate accountability and community focus.
The impact of Rita Case on the automotive landscape is punctuated by her seat on several boards, including the Federal Reserve Bank of Atlanta Miami Branch and her recipient status of the 2022 Horatio Alger Award— accolades that bespeak her tireless effort to intertwine commerce with aspects of community building and service, as detailed in a publication by Medium, cementing her reputation as a compassionate business leader and a benefactor to the society she serves.
