Small businesses in Fayetteville are in for a digital upgrade, courtesy of the City's partnership with the UGA Small Business Development Center at Clayton State. A complimentary Digital Marketing Boot Camp, aiming to energize customer engagement and business growth, is set for November 7 from 9 a.m. to noon at the Chamber Meeting Place in Fayetteville, as reported by Fayetteville's official website.
Both beginners and experienced digital marketers can learn to create effective strategies that align with their business goals, choose the right digital channels to reach their target audience, and budget for maximum impact. Sponsored by Chase Business Banking, breakfast beverages, and light snacks will be available from 8:15 to 8:55 a.m. Those interested in attending should register quickly on the UGA SBDC's website.
Program instructors Robbie Parks and Drew Tonsmeire bring decades of experience to the event. Parks, a Business Consultant at UGA SBDC in Gainesville, will share her expertise in traditional and digital marketing, brand design, and search engine optimization. Tonsmeire, Area Director at the UGA SBDC at Kennesaw State University, offers in-depth knowledge of SEO and marketing strategies that have helped many small businesses succeed.
Participants will explore website search optimization and how to use AI tools like ChatGPT to boost customer engagement. The course will also cover practical measurement tools for improving online interactions. With free admission, this boot camp is a valuable opportunity for local businesses to enhance their digital marketing efforts.
