In a bid to tackle the growing epidemic of loneliness and social isolation, Bloomington Public Health is stepping in with its new “Start with Hi!” campaign. The initiative, which kicks off on a Wednesday afternoon at Minnesota Masonic Heritage Center, is designed to foster connections among residents of Bloomington, Edina, and Richfield through simple, warm greetings. The initiatives' event invites community members to an evening of activities and light dining, aiming to sew the seeds of a more connected society.
The “Start with Hi!” effort isn't just a feel-good measure; it's a response to a national health crisis that's been grabbing headlines. Last year, loneliness was officially dubbed an epidemic by the U.S. Surgeon General, with studies showing it's as detrimental to your health as smoking up to 15 cigarettes a day. Conversely, strong social ties can lead to a myriad of health benefits. This campaign is a part of the city's strategic efforts to shore up both individual and community wellness—a mission that seems more vital than ever considering the worrying local statistics on isolation.
A startling percentage of the area's population reports feeling lonely or isolated—more than 30% of adults, to be exact. Furthermore, emotional distress is impacting the younger generation, causing them to miss out on educational opportunities. According to a statement obtained by an article, about 20% of 9th and 11th graders have skipped school because of sadness, anxiety, or stress. In light of these findings, the public health department has prioritized mental health in its planning.
Bringing the community together is at the core of “Start with Hi!.” Public Health Administrator Nick Kelley encapsulated this sentiment, telling an article, “Join us as we work together to create a community where everyone feels like they belong.” The plan includes a series of engaging events that promise fun and sociability in a supportive atmosphere. If the campaign hits its mark, it could spell the beginning of a more tightly-knit trio of cities. For those interested in participating or learning more about future gatherings, details are available on the Bloomington Public Health website.
