With the holiday season in full swing, the Goodyear Economic Development team has initiated a Shop Local Campaign to bolster local commerce and celebrate the distinctiveness of its small businesses. The campaign has gained momentum through a partnership with Arie Layne, a Goodyear boutique, leading to the successful Pink Friday Hop & Shop event, and has rolled into Small Business Saturday, garnering community support with the simple yet compelling call to action: "Shop Small."
Goodyear residents have been presented with a variety of choices to complete their holiday shopping while investing in their community, thanks to a series of promotional videos that spotlight local enterprises. These videos, with their spotlight on Health & Beauty, Active & Adventure, Home & Food, and Sentimental & Thoughtful products, are designed to present residents with a new way of looking at the shops that dot their local landscape. A total of fourteen small businesses are participating in the campaign, including names such as Lavender Moon Store, RoadRunner Harley Davidson, and Osborn Jewelers according to Goodyear Economic Development's announcement.
This initiative underscores a common theme: supporting local businesses is more than just a transaction, it's an investment in the community's fabric. These entrepreneurs are key contributors to making Goodyear a vibrant and close-knit place to live. Moreover, by favoring local retailers, residents not only find unique gifts but also contribute to sustaining the local economy during what can be a make-or-break season for many small business owners.
The City of Goodyear is taking its dedication online, sharing these video narratives and educational materials across its social media channels, emphasizing the importance of patronizing these local outfits. For those looking to discover and support these local businesses, the campaign's materials and videos are accessible online, providing a stress-free way to join in this community-building endeavor during the holiday season.
