Bay Area/ San Francisco
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Published on January 06, 2025
New Donut Haven 'George's Donuts & Merriment' Brings Sweet Flair to San Francisco's West PortalSource: Google Street View

San Francisco's newest culinary attraction, George's Donuts & Merriment, is set to open its doors to the public this Friday at 9 a.m. Nestled at 163 West Portal Ave, the European-inspired cafe will offer patrons a unique view of the kitchen operations through a special glass window, akin to a theater where the art of donut glazing takes center stage. According to a report from the San Francisco Chronicle, the co-owners, Lea and Andrew Dudum, along with their partner Janina O’Leary, who boasts prestigious experience from Bacchus Management Group's restaurants, are the driving force behind this new establishment.

Patrons can expect a variety of doughnuts priced between $3.50 and $4.75, encompassing both traditional and novel flavors. The tahini rose cake doughnut draws inspiration from Andrew Dudum’s Palestinian heritage. At the same time, a vegan and gluten-free option reflects almost a year's worth of perfecting by O’Leary, as described by the San Francisco Chronicle. For those looking for something extra, the shop will offer flights of doughnut holes, complete with dipping sauces and an optional glass of wine for added enjoyment.

George's Donuts & Merriment isn't just about the sweets; customers will also find a range of salads and sandwiches on house-made focaccia alongside Four Barrel coffee and a selection of teas, wines, and beers. Special attention is being given to a specialty espresso tonic topped with maple whipped cream, fostering a more comprehensive cafe experience beyond the sugary treats.

Despite an eager customer base, George’s journey has seen its share of challenges. Last fall, a fire significantly damaged several West Portal businesses, including George's, causing a delay in their opening months. Now restored, a grand 50-seat dining room with opulent high ceilings, a skylight, marble accents, and gold-rimmed bistro tables beckons customers, recalled by the San Francisco Chronicle. Adding to the charm, portraits of Andrew Dudum's grandparents, George and Frieda Cawog, look on regally, reflecting a personal connection to the shop's heritage and name, a homage to "the shirt king" and his joy in taking grandchildren to the doughnut shop nearby the launderette he ran.

News of the impending opening was also teased on the company's official Instagram account, stating, "We’ve been busy training and putting the final touches on the shop, and we’re so excited to share it with you! Our official opening is happening early January—stay tuned for all the details," in a message that was shared with their followers. As reported by George's Donuts & Merriment, the team has been gearing up for the big day with final preparations and staff training.