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Published on January 09, 2025
Ridgefield Concert Hotspot Unveils New Name, Cascades Amphitheater Set for Biggest Season YetSource: Unsplash/ Antoine J.

The music venue in Ridgefield known for its frequent identity shifts has undergone yet another name change, swapping its former sign of RV Inn Style Resorts Amphitheater for the fresh moniker Cascades Amphitheater. According to KOIN, the renaming heralds what Live Nation anticipates as its biggest summer in its 22nd season.

Located just a stone's throw from the Clark County Fairgrounds, the 18,000-seat concert and event venue apparently hopes that the new name will more vividly conjure the lush Pacific Northwest landscape, Live Nation's strategists might be banking on the name Cascades Amphitheater to evoke a sense of regional pride and natural beauty, this in contrast to the previous corporate-branded title, which some found less inspiring; the venue, originally christened The Amphitheater at Clark County has shone under different names since it first opened its doors in 2003, as OregonLive notes.

KATU adds that the venue, with a seating capacity enough to host a small town has struggled to lock down a lasting identity despite undergoing several rebranding attempts. Though the reasons for its name changes are unclear, finding a strong identity has been a key focus.