Presidential Pools & Spas, Arizona's largest pool builder by volume, has secured the naming rights for the Diamondbacks' swimming pool suite at Chase Field. The suite, located just beyond the right-center field wall, will now be called the "Presidential Pools Suite." This multi-year deal brings together two prominent Arizona entities, with the local company's branding now featured prominently at the stadium, In Business Phoenix reported.
Let’s look at the details, similar to how Diamondbacks players might jump into the pool after a win. With the naming rights come signage and a range of marketing opportunities. Presidential Pools will be featured across the Diamondbacks' communication channels, including email newsletters, social media posts, and display banners—though the financial details of the partnership remain undisclosed. According to a Phoenix Business Journal article, James Frabasilio, owner of Presidential Pools, stated that the partnership made sense, given the family-oriented fanbase of the Diamondbacks and the company’s goal of making pool ownership more affordable for Arizona families.
The sponsorship also includes more than just branding. As part of the agreement, Presidential Pools will be involved in a community swim lessons program in collaboration with the Diamondbacks Foundation and the City of Phoenix Aquatics. From May to July, certified instructors will provide swim lessons at City of Phoenix pools for a cost of $3. According to the same Phoenix Business Journal report, Derrick Hall, president and CEO of the Diamondbacks, stated that the initiative aligns with the key aspects of summer—baseball and swimming.
The Chase Field pool suite is a popular feature, offering a 385-square-foot pool, a hot tub, and a 1,300-square-foot pool deck that can accommodate up to 35 guests. It includes food and drink packages, and each guest receives a D-backs towel. Additionally, one fan will have the opportunity to win a $40,000 backyard pool through the Splash Pool Giveaway Sweepstakes organized by the Diamondbacks, as mentioned in a report by In Business Phoenix. The suite serves as a physical representation of the partnership, reflecting the shared values of family, community, and the Arizona spirit, as noted by Frabasilio in the same article.
What makes this partnership notable is Presidential Pools' ability to reach Major League Baseball's large audience. With MLB teams drawing more attendees annually than the NFL, NBA, and NHL combined, this deal provides substantial visibility. It increases Presidential Pools' presence, connecting the brand with a broad group of baseball fans. Derrick Hall highlighted the perfect fit between the company and the pool suite, adding that the community investment through the swimming lessons program “aligns perfectly with our D-backs Give Back mission," as reported by In Business Phoenix.
