Border Town Taco Pop-Up to Launch Permanent Location in Greenpoint, Enriching Local Food Scene

In a move that's stirring up the New York food scene, Border Town, the revered breakfast taco pop-up, is about to put down roots with a permanent Greenpoint location. The popular breakfast taco pop-up, known for its handmade flour tortillas, will open a permanent spot at 189 Nassau Avenue near McGolrick Park in September, according to Eater New York

Behind Border Town's ascendancy from itinerant taco sensation to a permanent fixture are Jorge Aguilar and Amanda Rosa, who have partnered with Ben Turley, formerly of the Meat Hook, to realize their shared vision of a community-centric eatery; Turley himself, once just a curious customer eyeing up the pop-up's pork lard purchases, explained his vested interest in Aguilar's project and his excitement at the collaboration, telling Eater New York that he "selfishly" wanted Border Town in his neighborhood and now anticipates re-entering the restaurant game with a team he can't imagine better suited for the venture, the restaurant promises to be a fast-casual space featuring around 35 seats and interior decor inspired by Mexican architectural motifs.

As for the cuisine, Border Town aims to expand the variety of guisados, with at least double the offerings compared to the pop-up's capabilities thanks to the larger permanent kitchen; they're also planning to introduce Mexican pastries like the rare-to-New-York coyota and the classic concha, and serve a range of coffee and agua frescas, bringing a full-fledged dining experience to the neighborhood, Rosa and Aguilar's aspirations to provide a haven for the community and serve a genuine taste of Mexico hold strong as ever, hoping to extend into dinner service and begin hosting other pop-ups as well according to Aguilar's statement to Eater New York.

Aguilar's dedication to the craft was highlighted by an exploration in a New Yorker feature, where his intricate process and use of imported Sonoran flour contribute to a transformative experience with every bite. The tortillas' popularity has sparked a resurgence in appreciation for the flour variant in a city traditionally partial to corn tortillas.

Rosa's strong bond with her loyal customers was clear in an interview with Eater New York, where she shared her goal of feeding the community. She explained that Greenpoint was the perfect location for their business, with the former Busy Bee supermarket offering the ideal space for growth.