
Fort Worth's New City Hall, formerly the corporate headquarters of Pier 1 Imports, stands as a testament to the city's resilience and growth. In a recent article by the City of Fort Worth, former Pier 1 senior manager of public relations and current Texas Christian University vice chancellor of marketing and communication, Merianne Roth, shared insights into the building's history and design. The land was made available after a tornado in 2000 cleared the way for new development, including the construction of the Pier 1 Imports headquarters – an event that inadvertently set the stage for the location's future role in city governance.
Unveiled in 2004, the 450,000-square-foot tower has been a prominent feature of Fort Worth's skyline. "I was fortunate enough to be head of communications at Pier 1 during the purchase of the land, the design and construction of this beautiful building," Roth told the City of Fort Worth. The design paid homage to the global influence of Pier 1's business, with careful attention given to details like omitting the numbers 4 and 13 from floor labels, a nod to cultural superstitions. This detail-oriented approach underlines the uniqueness of a company that prides itself on its international presence.
The building's grand opening was marked by an elaborate affair, including a Chinese dragon dance for luck. Roth reflected on these opening events as a tribute to the countries Pier 1 sourced from, emphasizing the importance of each decision made for the building's design. "There’s so much meaning embedded in this building," she said in the City of Fort Worth interview.