
Yesterday, the official host city poster for the 2026 FIFA World Cup was unveiled in Miami, highlighting the city's role on the global stage. The poster reflects a combination of art and sports representing Miami. According to CBS News Miami, the poster, designed by artist Rubem Robierb, features a flamingo balanced atop a soccer ball, with the ball's core artistically divided to highlight iconic Miami landmarks.
Drawing inspiration from Miami’s vibrant culture and its strong connection to football, the poster was unveiled at the Wynwood Walls, known for its ever-changing street art. According to details from WSVN, this artistic landmark is a central part of the city's arts scene and now reflects the spirit of sportsmanship and international unity.
Every one of the 16 FIFA World Cup host cities is basking in their own custom artwork glory for the first time in the history of the tournament. Janelle Prieto, Chief Marketing and Community Officer of the Miami Host Committee, told CBS News Miami that, "Miami is a global stage, and with the FIFA World Cup 2026 on the horizon, we are thrilled to spotlight our city's artistic and cultural richness through this iconic piece of art." Miami will not only host the event but also take center stage, with promotional efforts set to be boosted by the appeal of this poster.
As the city prepares to host seven international matches next year, the flamingo—an iconic symbol of Miami—has been chosen to represent the connection between sport and the local culture. FIFA reasons the poster stands as a symbol for Miami's "energy, creativity and passion for the world’s game," as obtained from the WSVN coverage.