Phoenix's dining scene is being served a fresh new flavor with a suite of restaurants set to open at the reimagined site formerly known as Paradise Valley Mall, now rebranded as PV. According to FOX 10 Phoenix, the first phase of this $2 billion redevelopment includes the opening of valley favorites like Trevor's, Blanco Cocina + Cantina, and Flower Child, alongside the promise of new additions such as a Whole Foods Market and Sephora. Mike Kallner, executive vice president of RED Development, is leading this culinary revival, stating that "they're focused on bringing the community together," with offerings including a concert series, fitness events, and movies in the park.
Adding to an already vibrant lineup, four new eateries are preparing their debut on the transformed grounds. As per a recent reveal by Phoenix New Times, the newcomers will be the Mediterranean restaurant Cala, Velvet Taco hailing from Dallas, Too Sweet Cakes bakery from Gilbert, and the Midwest grill Harry & Izzy's. With an eye on a 2026 opening, Cala, located just west of Blanco Reserva Cocina + Cantina, will see "a little bit of a (more) mature diner," as Chef Beau MacMillan intends to elevate the coastal European menu that drew patrons' acclaim at its first Scottsdale site.
Accompanying these handpicked food havens, PV is also slated to house around 3,000 residential units, with 400 already opened up to the public. This ambitious project aims to create a blend of retail, dining, and residential spaces that knit together the community with threads of urban revitalization and sustainability. Kallner's strategy, as he described to Phoenix New Times, is to incorporate "best of class" establishments into PV, pointing to the high caliber of newcomers like the regionally-beloved Harry & Izzy's, which, anticipating to make a mark with its shrimp cocktail and steaks in the second quarter of 2026, will nestle comfortably along the park's northeast corner.
Too Sweet Cakes plans to sweeten the deal for PV patrons with its famous cronuts, composed of 100 flaky layers, and an array of both sweet and savory pastries. Owner Shelbi Geyer expects the 1,700-square-foot bakery to contribute to the culinary mosaic, featuring a walk-up window for coffee and an inviting space for customers to watch the cake decorating magic happen. Velvet Taco will also spread its wings with a PV location under 2,000 square feet, delivering a fusion of globally inspired tacos that have already tantalized taste buds since their Scottsdale launch. Anticipation buzzes around what's to come as Kallner teases the development's pursuit of a seafood restaurant and a breakfast joint to expand its roster beyond the current tally of eateries.
