Phoenix burger aficionados can start to brace themselves for a new player in the fast-casual scene: Celebrity chef Bobby Flay's burger empire is set to dig its heels deeper into Maricopa County terrains. "Bobby's Burgers by Bobby Flay" is eyeing an expansion with several new locations in the works, courtesy of a fresh franchise deal. This announcement follows Bobby’s Burgers' first Arizona adventure at the Phoenix Sky Harbor International Airport.
Entrepreneur Joe Sample, the mastermind behind Crave Management Group and the franchisee paving the way for this growth, is not a novice when it comes to dishing out fast food success. He has a history with Taco Bell franchises, and, as reported by ABC15 News, he's already left his mark with Bobby’s Burgers' opening in Orem, Utah, in December 2024. Sample’s knack for expansion has now secured him the rights to pepper the Phoenix area with more of Bobby's gastronomic treats.
According to AZ Big Media, Sample is excited about the venture, stating, "After the incredible welcome we’ve received in Orem and the unwavering support from the Bobby’s Burgers team, expanding into Arizona just made sense." He emphasized the brand's appeal and his anticipation to cater to the dynamic Arizona market. Bobby's Burgers stakes its reputation on bold flavors and a "curated" menu that eschews complexity for quality and Flay's signature twist—ranging from signature burgers to milkshakes that, allegedly, test the limits of one's spoon.
Michael McGill, President of Bobby’s Burgers by Bobby Flay, endorsed Sample's leadership and enthusiasm. "Joe is exactly the kind of partner we look for at Bobby’s Burgers," McGill told AZ Big Media. "He’s passionate, experienced, and he knows how to build a team that truly brings our brand to life." McGill's optimism aligns with the expectation that these new Phoenix-area locations will mirror the success seen by the brand's other endeavors, such as their recent limited-time Buffalo Burger and Dulce de Leche Shake, which met favorable consumer reception in March.
While the burger scene in Phoenix is already bustling, the unique flavors that Bobby's promises could carve out a substantial niche. For further information about the franchise or to indulge in a bit of preemptive menu perusing, patrons and prospective franchisees alike can visit Bobby's Burgers' website.
