Beer and baseball fans in Atlanta are in for a treat as Budweiser brings its iconic Clydesdales to town for the MLB All-Star Game. The majestic horses are known for their appearances in parades and commercials, but will take on a more traditional role as they deliver beer to local bars in historic downtown Smyrna on Friday. According to FOX 5 Atlanta, the event is set to start at 4 p.m., weather permitting, marking the beginning of Budweiser's celebration during the All-Star Week.
In addition to making their deliveries, the Clydesdales also boast a scheduled appearance at the MLB All-Star Village. Here, inside the Budweiser Zone, adults can enjoy a range of games, prizes, and of course, a cold Bud from July 12 through July 15. The famed horses will also be available for fan meet-and-greet sessions—poised to be a memorable moment for baseball enthusiasts. The establishment of the Budweiser Zone is chronicled by Atlanta News First, who also noted the horses' presence at the Cobb Galleria Centre.
Further amplifying the fan experience, Budweiser revives its "Hit the Buds" promotion. Each time a home run strikes the Budweiser signage during the Midsummer Classic, fans stand a chance to win a season's worth of beer. This fan-favorite promotion plays into the brand's long history with America's pastime, as it serves as MLB’s longest-running sponsor. "The events reflect its ongoing commitment to baseball fans and the traditions that make the game special," a spokesperson for Budweiser shared in a statement obtained by FOX 5 Atlanta.
