Peet's Coffee is elevating the in-flight experience for Southwest Airlines passengers by serving as the airline's official coffee provider. In a partnership announced today, starting August 13, travelers on Southwest flights can look forward to sipping on the renowned coffee brand's bold brews at cruising altitude. As reported by a press release from Peet's Coffee, the collaboration is hailed as a "defining moment" for the company, according to President & CEO Eric Lauterbach. He described the partnership as a way to create "memorable coffee moments in the skies" and to introduce the Peet's experience to "millions of new consumers."
Not only will the coffee be served in-flight, but patrons can also enjoy Peet's at 25 airports where Southwest operates, including hubs in Denver, Houston, and Phoenix. Making the journey all the more caffeinated and comforting, the alliance between Peet's and Southwest was detailed in the press release, where Tony Roach, Executive Vice President of Customer & Brand at Southwest Airlines, acknowledged the role of "a great cup of coffee" in enhancing the flight experience for customers.
Peet's featured coffee debuting on Southwest flights is Off the GridTM, a medium roast that has rapidly won over consumers. According to the same press release, this blend's thoughtful selection of beans from Colombia and El Salvador offers a "balanced yet complex flavor profile," catering to a wide array of coffee aficionados. The melding of superior taste and in-flight accessibility encapsulates Peet's commitment to quality.
Marking the partnership's kickoff, a special event will be held at Peet's East 8th Street location in Chicago on Aug. 15-16, coinciding with the city's esteemed Air and Water Show. The co-branded celebration immerses attendees in the partnership through interactive elements and brand storytelling. As echoed in an Instagram post by @peetscoffee, fans of the coffee chain can "enjoy your favorite cup of Joe in-flight" from the grounded terminals to high above the clouds.
About Peet's Coffee, founded in 1966 by Alfred Peet in Berkeley, California, the brand is renowned for being a trailblazer in the artisan coffee movement. It is dedicated to responsibly sourced products, per Enveritas standards.
