Bagel enthusiasts in the Boston area are set to welcome a new addition to their morning routines. PopUp Bagels has announced the grand opening of its second location in Somerville's Assembly Row set for Friday as confirmed in a social media post. The event is set to start at 8 AM and promises hot bagels, a variety of schmears, and "special surprises." The post reads, "Boston, the rumors are true... ASSEMBLY ROW GRAND OPENING THIS FRIDAY."
Known for their fresh-out-the-oven bagels and distinctive schmears, PopUp Bagels has quickly to become a viral sensation known for their "grip, rip, and dip" approach to bagel enjoyment. The new outlet will serve a selection of classic flavors such as plain, everything, sesame, salt, or poppy seed, accompanied by a range of schmears including plain cream cheese, scallion cream cheese, and salted butter. Additionally, a weekly rotating cream cheese and butter flavor will be on offer.
Adding to their inventive menu, PopUp Bagels at Assembly Row will also feature the Grillo’s Pickles schmear, a flavor that gained popularity on TikTok last fall. Given its online success, this option is anticipated to be a significant draw for new and returning customers alike. PopUp Bagels took to social media to confirm their latest location opening, rallying their followers for an event-filled morning.
Since its January opening, PopUp Bagels's initial Boston location at 70 Pier 4 Blvd in the Seaport district has established a notable presence. With the expansion into Assembly Row, the brand aims to replicate the warm reception received at its first address. It's worth noting that this is an ongoing story. As the Friday opening approaches, new details are expected to emerge and will be closely followed. More information on the opening and the PopUp Bagels brand experience can be found at Boston 25 News.
