Parents in the Mid-South region looking to curb school expenses have a reprieve this weekend, as Verizon stores gear up to offer a helping hand. Free backpacks will be provided to local families at several Verizon locations courtesy of the Round Room, a Verizon retailer, as part of their 13th annual "School Rocks Backpack Giveaway" slated for Sunday, July 27, starting at 1 p.m. According to a report by Action News 5, the initiative promises to distribute $3 million worth of backpacks.
In light of a new report highlighting how inflation and economic tariffs are prompting parents to rein in spending, this gesture aims to alleviate some of the financial strain of back-to-school preparations. Despite the expected early formation of lines, the giveaway offers more than just school supplies, as families will find a variety of activities meant to create a family-friendly environment for all who attend. "Families are encouraged to arrive early, as supplies are limited and will be given out on a first-come, first-served basis," reported Local Memphis.
The participating Verizon store locations in the Mid-South region include 6600 Stage Rd, Ste 140 in Bartlett, TN; 4562 Poplar Ave, Ste 101 in Memphis, TN; 3710 E Main St in Blytheville, AR; 201 Deadrick Rd, Ste 700 in Forrest City, AR; 2631 McIngvale Rd, Ste 130 in Hernando, MS; and 8100 Camp Creek Rd, Ste 101 in Olive Branch, MS. These locations, among others, will serve as distribution points for the free backpacks.
Round Room's effort comes at a pivotal moment when economic pressures are intensifying for many families – a scenario depicted in the underlying reasons for such community-driven initiatives. "A new report shows parents are limiting spending due to inflation and economic tariffs. The company said it hopes to ease that burden ahead of the new school year," as shared in a statement obtained by FOX13 Memphis. For those interested,, it's recommended to check the specific details and prepare for potential queues at participating stores.
