Eden Prairie residents have spoken, and a name has triumphed for the new THC-infused gummy. "Little Berry on the Prairie," a name suggesting a serene bonanza of berry delights infused with a sleep-inducing twist, garnered the most votes over at Eden Prairie Liquor's Facebook page.
In the sweepstakes that drew the community’s creative energies, submissions poured in, seeking to capture the essence of the edible's berry flavor and soporific effects. After a competitive flurry of brainstorming and balloting, when they hit the shelves this fall, it was Kristin Kelley, an Eden Prairie local, who staked her claim to the title of the naming contest. Kelley is set to receive a complimentary package of "Little Berry on the Prairie" gummies.
An expression of gratitude was extended to those who dived into the 'NAME THAT GUMMY' event by the organizers. "Thank you to everyone who helped us NAME THAT GUMMY — either by submitting a name or casting a vote,” said a post from Eden Prairie Liquor's official announcement. Their participation was affirmed as indispensable to the contest's success.
Aligning with a trend where community engagement shapes branding, the contest exemplifies the shifting dynamics where customers have a direct hand in the products they purchase. Having her creative input recognized, Kelley expressed her excitement for the victory, as the chosen moniker now readies itself to greet customers on product labels, further entrenching community bonds with local businesses. Kristin will be savoring her win along with the berry flavors of her named gummies when they come out.
