In a move that brings fresh fare to a familiar space, Flour Bakery and Café, a mainstay in the Boston culinary scene, is slated to launch their 11th location at One Brigham Circle, a spot formerly housing the iconic J.P. Licks ice cream shop, according to an announcement reported by MassLive. The space, which J.P. Licks called home since June 2004, will now be serving a different kind of sweetness come January 2026, including soft serve ice cream, signaling Flour's continued expansion and, notably, their embrace of frozen treats.
Flour's chef and co-owner Joanne Chang, a recipient of the prestigious James Beard Award, shared her excitement on Instagram about the new location, "We are extraordinarily grateful for our dedicated, amazing team for getting us to the point of opening Flour ELEVEN," Chang stated in the post, and she expressed gratitude for the loyalty of Flour's patrons over the past 25 years; this sentiment echoed on the bakery's own website, which emphasizes their dedication to positive community engagements and charitable contributions, articulated by Flour Bakery.
Flour Bakery first opened its doors in the South End in 2000 and has since then become a beloved institution known for their warm atmosphere and a menu packed with buttery pastries, sandwiches, and cakes, prepared fresh daily. The company's ethos, as detailed on their website, is driven by a commitment to quality food and service, ethical business practices, and enriching the community, goals that have clearly paved the way for their sustained growth and success.
The upcoming Brigham Circle location isn't Flour's first foray into soft serve ice cream; earlier this year, the bakery started selling soft serve at the Boston Common Concession Pavilion evidently developing a taste for it they couldn't resist the opportunity to take over the J.P. Licks space when it became available, Chang revealed on Instagram. The new spot will not only offer Flour's hit items like sticky buns and BLTs, but it'll also feature the soft serve that's already proven to be a crowd-pleaser at their Boston Common location.
