The San Francisco Police Department has issued a call for help, backing it with a substantial $200,000 reward, in the hopes of finally closing a case that has chilled the community for nearly two decades. This offering seeks crucial information leading to the apprehension and conviction of the individual(s) involved in the tragic and lethal shooting of cyclist Jordan McKay back in 2008. The incident, which occurred in the Inner Richmond district, has evaded resolution, leaving a wound open in the city's heart.
It was an ordinary night turned nightmare when Jordan McKay, having finished work, mounted his bike for the journey home. According to the details disseminated by the San Francisco Police, McKay was confronted at the intersection of 15th Avenue and Cabrillo Street. After a forced stop by a 4-door light-colored 2008 Chevrolet Impala/Malibu and an ensuing altercation with 3-4 suspects, McKay was fatally shot. In a desperate hurry, the assailants retreated to their vehicle, leaving McKay to perish on the pavement.
CRIME BULLETIN: The City and County of San Francisco has authorized a $200,000 reward for information leading to the identification, arrest, and conviction of the suspect(s) responsible for the death of Jordan McKay.
— San Francisco Police (@SFPD) August 20, 2025
Anyone with information or questions is urged to contact the… pic.twitter.com/ymhszNApMb
The sequence of events that unfolded on September 17, 2008, has been sketched in detail, yet the faces behind the crime remain shrouded in shadow. Law enforcement has been diligent in their pursuit, piecing together a narrative that just an hour before McKay’s homicide, the same white Chevrolet Impala/Malibu was implicated in a failed robbery attempt in the East Bay. The vehicle, it turned out, was stolen and was later discovered abandoned and burned on Cashmere St. in San Francisco.
Descriptions of the suspects responsible for taking McKay’s life have been persistently circulated. Suspect #1 is described as a Black male standing between 6'1"and -6'2", heavyset, with braided hair to his cheekbones and clothed in all black, including a baseball cap and hoodie. With a black handgun, the suspect has haunted the SFPD's unanswered questions for too long. The other individuals implicated, Black males of smaller stature, were similarly clad in black hooded sweatshirts and jeans.
Authorities are reaching out to the public. "Anyone with information or questions is urged to contact the SFPD Homicide Detail Inspectors Daniel Cunningham at (415) 553-9515 or Tom Newland at (415) 553-1144 or after hours at the Operations Center at (415) 553-1071," reads the official statement. Tips can be directed to the SFPD Tip Line at (415) 575-4444 or sent via Text-A-Tip to TIP411 by typing "SFPD" followed by the tip's details.
