Las Cruces, New Mexico, may soon be home to the first U.S. facility of a Canadian steel processing and manufacturing company. Endurance Technologies, Inc., a Calgary-based firm, has its sights set on Las Cruces for an expansion that promises to bring jobs and economic growth. With an estimated $50 million potential impact, the project is seen as a boon for the state's economy, according to the City of Las Cruces.
The selection of Las Cruces was the result of a meticulous multistate search, which narrowed down prospects based on a variety of business metrics. Jeff Pitura, President & CEO of Endurance Technologies, commented on the potential move, saying, "As a company that was started by a husband and wife team over thirty years ago, we continuously strive to maintain a family-oriented company culture which is not measurable but rather a comfort feeling you begin to develop over time," as per the City of Las Cruces. Pitura expressed that New Mexico’s caring slogans resonate with his company's values.
Should Las Cruces become the chosen site, ETI plans to invest more than $11 million in the first three years, with total projected capital expenditures topping $18 million. The site, located at the City of Las Cruces’ Innovation & Industrial Park, would involve the repurposing of a 45,050 square foot vacant building on 15 acres, according to the City of Las Cruces.
Rob Black, Cabinet Secretary for the New Mexico Economic Development Department, underscored the project's significance, stating, "Building this facility in Las Cruces would represent a clear vote of confidence in New Mexico’s future, recognizing the strength of our workforce, our strategic location, and our commitment to smart, sustainable growth." This echoes the city's own goals for economic expansion and innovation, as noted by Mayor Eric Enriquez, who told the City of Las Cruces, "Their investment in our community, from revitalizing a vacant property to creating quality jobs, aligns perfectly with our vision for economic growth and innovation."
