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Salem's 28th Annual Haunted Happenings Grand Parade Draws in Over 15,000 Spectators, Ushering in Halloween Season with Thematic Unity

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Published on October 03, 2025
Salem's 28th Annual Haunted Happenings Grand Parade Draws in Over 15,000 Spectators, Ushering in Halloween Season with Thematic UnitySource: Google Street View

The Halloween spirit was palpable in Salem this October, as the 28th annual Haunted Happenings Grand Parade attracted costumed revellers and onlookers by the thousands. The celebrated event kicked off the city's spooky season, bringing an estimated crowd of over 15,000 people to witness the whimsical and eerie procession that started at Shetland Park and concluded at Salem Common, according to NBC Boston.

This year's parade theme, "Stronger Together — The Magic of Us," resonated with attendees and participants alike. Barbara, a Salem resident expressed pride in her hometown's tradition, saying, "It makes me very proud to know that every year we do this" as reported by Boston 25 News. With a nod to collective joy and unity, the celebration brought together people from classrooms to covens, and even international visitors, reflecting the city's magnetic charm.

New safety measures were in place this year to ensure that the revelry could be enjoyed without incident. Metal barricades lined the entire parade route for the first time, establishing clearer boundaries for the throngs of onlookers. Local officials reminded everyone to plan accordingly given the road closures and parking bans affecting the downtown area. Salem's Mayor Dominic Pangallo advised, "The best way to come to Salem is by train or by ferry. If you drive you're going to have a hard time finding parking. There's not enough parking spaces for all the people that come to Salem," in a statement obtained by NBC Boston.

Participants in the parade felt a special sense of honor and excitement, with Kathy Donahue articulating, "I think it’s an honor it's an hour for us to be here." Adding to the sentiment, Debbie Berube, who participated as a minion, said, "There’s nothing like walking this parade and seeing all the kids, and the parents and everyone coming out here," according to an interview with Boston 25 News. The event is part of a series leading up to Halloween and stands out as a must-experience spectacle for locals and tourists alike, a picturesque of Salem’s allure during the Halloween season.

As the festivities continue towards Halloween, Salem remains a beacon for enthusiasts of the uncanny and the festive alike. Appreciative comments from international visitors, such as Beverley Copson from Oxford, England, who remarked, "Came to see all the witches," and anticipated recommending the experience to friends, demonstrate Salem's far-reaching appeal.