The St. Regis-branded condo tower planned along Buffalo Bayou is shaping up to be one of Houston’s priciest residential gambles, with a filing pegging construction at at least $220 million. Houston-based Satya Inc. is steering the project at 102 Asbury Street, near Memorial Park, and is targeting a late 2025 groundbreaking. The spendy blueprint puts a bright spotlight on what it now costs to bring ultra-luxury, branded high-rises into Houston’s inner loop.
According to the Houston Business Journal, the filing lists the project’s estimated construction cost at "at least $220 million" and names Satya Inc. as the developer. The outlet also quotes Satya CEO Sunny Bathija, who says the aim is to introduce a level of luxury living not previously available in Houston.
Loan Shows Investor Confidence
Developers do not swing at a $220 million-plus pitch without serious backup, and Satya has already lined up substantial financing. The Real Deal reported that the International Bank of Commerce is providing a $255 million construction loan for the project. That loan works out to roughly $2.8 million per planned unit, according to Bisnow, underscoring just how high-end this tower is intended to be.
Design And Unit Count Still In Flux
The precise shape of the tower is still a moving target, depending on which documents you read. The Houston Chronicle previously described a 37-story building with 93 units. In contrast, Satya’s promotional materials and other industry coverage outline a roughly 38-story tower with 90 residences at the 102 Asbury site. The differences hint at an active design process as Satya fine-tunes what it can stack on the bayou frontage.
Amenities And Pricing Aim At Ultra-High-End Buyers
On the sales side, the pitch is simple: if you have to ask, you might not be the target buyer. Douglas Elliman, which has opened a sales gallery for the project, lists unit sizes starting around 1,860 square feet and running to more than 6,400 square feet, with prices beginning near $3 million and climbing into the tens of millions. Elliman also details more than 40,000 square feet of private amenities, including a sky terrace with private dining, a cognac bar, wellness facilities, and 24/7 butler and valet services. In other words, the building is being marketed as a vertical private club that happens to include condos.
What This Says About Demand
Early signals suggest that at least some buyers are ready to play in this price bracket. Trade outlets, including Bisnow, have reported that roughly 40 percent of units were reserved during early bidding. That response prompted Satya to add an extra floor and rework layouts, a sign the developer believes it can squeeze even more value out of the site. The St. Regis project sits in a growing crowd of branded residences, from Ritz-Carlton to Auberge, now angling for a slice of Houston’s top-tier buyers.
What To Watch Next
From here, the real drama will play out in the fine print and the construction pit. Permit filings, final construction bids, and ongoing pre-sales will all determine whether that "at least $220 million" estimate stays put or drifts higher. Industry coverage points to a roughly 30-month construction timeline once shovels hit the ground. The Real Deal has noted a planned fourth-quarter start with delivery near the end of 2027, while Elliman lists an expected occupancy date in September 2028. For now, Houston’s latest sky-high status symbol exists mostly on paper, backed by a sizable loan and a bet that the city’s appetite for luxury is still climbing.
