Cheesecake fans on El Paso’s Eastside just scored some sweet news. Just Cheesecake Outlet has quietly grown beyond its downtown food hall counter, opening a second storefront to handle walk-in traffic and the holiday rush. The made-to-order cheesecakes and rotating flavors that downtown regulars already know now come with an easier drive for folks east of the city center.
New Eastside Storefront
According to the El Paso Times, the Eastside shop opened Wednesday at 1793 N. Zaragoza and is the locally owned brand’s second El Paso location. The outlet’s coverage includes a quick video walk-through and shows staff already busy taking holiday orders for whole cakes and catering trays.
Menu, Hours and What to Expect Inside
Per Just Cheesecake Outlet, the business now lists two El Paso locations and highlights signature flavors such as tres leches, strawberry crunch, and matcha, along with a lineup of toppings for whole cakes. The Eastside storefront is posted as open Monday through Thursday from 11 a.m. to 6 p.m. and Friday and Saturday from 11 a.m. to 8 p.m. The site also points customers to a dedicated catering line for larger orders.
From Downtown Counter to Neighborhood Spot
The operation started as a counter inside the EatUp Market downtown and built a steady local following, according to directory listings and customer reviews. Listings on MapQuest still show the original Arizona Avenue counter, along with user shout-outs for both flavors and friendly service.
Holiday Orders and Catering
The shop’s website urges customers to call ahead for event orders and provides a catering line for pickups and custom cakes. As noted by Just Cheesecake Outlet, Eastside customers can reach the new storefront at (915) 259-8016 to arrange pickups and catering for holiday gatherings.
For El Paso residents looking for dessert that does not require a trip downtown, the Eastside opening is a timely upgrade, especially with holiday parties stacking up on calendars. If the buzz around the original counter is any indication, seasonal flavors at the new spot could turn into a bit of a line magnet. We will be watching to see whether this Eastside move is the start of a broader neighborhood rollout beyond the downtown food hall.
