The City of Long Beach is putting a creative spin on dealing with vacant storefronts by launching the Vacancy to Vibrancy Storefront Program. The initiative, a partnership between the city's Department of Economic Development & Opportunity (EDO) and the Arts Council for Long Beach (ACLB), aims to transform empty commercial properties into art pieces that speak to the community's identity. As reported by the City of Long Beach, local artists will get the chance to have their work featured as vinyl window wraps to enhance the aesthetic appeal of these spaces.
Mayor Rex Richardson championed the program, stating, "The Vacancy to Vibrancy Storefront Program is a creative and community-driven initiative to bring life and color back to our commercial spaces." By closely working with local talent, the program also intends to deter vandalism and attract new businesses. Property owners who are keen to revitalize their vacant lots can apply online and might be eligible to participate free of cost. The application and selection process are spearheaded by EDO, while ACLB will manage everything from artist engagement to the installation of the artwork.
According to EDO Director Bo Martinez, "The goal is to enhance the beauty and vibrancy of Long Beach’s unique and authentic commercial corridors." Once a storefront ceases to be vacant, the art will be removed, leaving the space ready for new occupants and a more inviting business corridor. This move is not just about the aesthetic, it supports local artists and is poised to invigorate neighborhood marketplaces and signal to potential investors that Long Beach values its businesses.
In alignment with the Grow Long Beach Economic Blueprint, the program will focus on façade improvements and small business corridor activation. These goals are consistent with Long Beach's broader objective of fostering a vibrant economic environment that supports small businesses. The initiative received a financial boost through $25,000 one-time funding approved as part of the city's Fiscal Year 2025 Budget. This funding is specifically earmarked for the pilot program to support the installation of artistic window wraps.
For additional details on participation or to check out other resources for small businesses, owners can contact BizCare at 562.570.4BIZ (4249) or via email at [email protected]. Information is also available on the EDO website. Long Beach, with its robust sense of community and appreciation for the arts, continues to strive for economic and cultural growth, making it a standout city along the Southern California coast.
