Phoenix

Valley Thrift Stores See Surge in Donations Post-Holidays, Offering Potential Deals for Shoppers

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Published on December 29, 2025
Valley Thrift Stores See Surge in Donations Post-Holidays, Offering Potential Deals for ShoppersSource: Unsplash/{Noémie Roussel}

The holiday season has drawn to a close, leaving many Valley residents contemplating the fate of gifts that missed the mark. In a report by ABC15, thrift shops such as Goodwill are experiencing a significant surge in donations. This annual post-Christmas tradition opens a window for savvy shoppers seeking value on gently used items.

One local shopper, Lane Dorunda, expressed a common sentiment to ABC15, saying, "I would never donate a Christmas gift. If I did donate a Christmas gift, I wouldn’t say anything." Despite personal reservations about gifting forward, the influx at thrift stores does suggest that some are less hesitant to pass on presents that didn't quite fit their fancy.

Consumers like Catherine Gonzales remain hopeful that this time of the year translates into better deals, "They got more stuff. A lot of stuff. I could see why. It’s after Christmas. Everybody get rid of their old stuff and come in with the new," she told ABC15. A mix of holiday rejects and decluttering appears to fuel the secondhand marketplace, alluding to the possibility of high-quality treasures among the piles of donated goods.

The thrift shop landscape has indeed become more than a niche market; Yahoo News highlights that Arizona's secondhand retail industry, encompassing both thrift and pawn shops, has grown about seven percent annually post-pandemic. This growth has propelled the industry towards a nearly billion-dollar valuation. Eztli Barrera captured the sentiment of many shoppers, "People need Goodwill to be who they are, which is a place where you go when you need clothes and can’t afford it anywhere else," she shared with ABC15.

Adaptation within the thrift shop sector is happening rapidly, as Goodwill of Central and Northern Arizona responded by opening six new locations and a clearance center, according to Yahoo News. And with more conventional retail outlets imposing return fees, as noted by Nate Hughes in his statement to ABC15, "There’s enough people who won’t charge for returns that I think there’s a competitive advantage for those who will let you return things for free," the incentive to donate rather than return may increasingly tilt the scales towards thrift shops as benefactors of post-holiday excess.