DSW is eyeing a move into the Marketplace at Birdcage in Citrus Heights, with the national shoe chain potentially stepping into the space once home to Off Broadway Shoe Warehouse. If the deal comes together, it would be a quick swap of one off-price footwear player for another along the heavily trafficked Sunrise Boulevard retail strip, and a noticeable shake-up for local shoppers.
The possible deal was first reported by Sacramento Business Journal, which reports that DSW appears poised to take over the former Off Broadway space at the Marketplace at Birdcage. The outlet notes the Citrus Heights Off Broadway location is now listed as permanently closed and that recent leasing activity points toward a DSW move-in. For now, it is being described as a prospective lease rather than a done deal.
Marketplace at Birdcage Seeing A Lot Of Movement
The Marketplace at Birdcage is already anchored by national names like Old Navy, ULTA and Walmart, and it sits within the larger Sunrise MarketPlace district, which has been seeing tenants shuffle and reposition across the area. The center’s directory and local coverage have highlighted a steady rhythm of openings, closures and relocations that underscore that churn.
One recent example: Skechers’ move into a larger Birdcage-area space late last year, a sign that big brands still see Sunrise MarketPlace as a draw, according to local reporting in the Citrus Heights Messenger. That kind of reshuffling sets the stage for a potential DSW entry into the former Off Broadway footprint.
What A DSW Store Would Mean
DSW, operated by Designer Brands, is a national footwear chain known for stocking discounted name brands alongside private labels and frequent promotions. Compared with Off Broadway’s warehouse-style setup, a DSW at Birdcage would likely offer a different store format and product mix, which could subtly change the way Citrus Heights shoppers hunt for deals on shoes.
The chain’s parent company positions DSW as a core piece of its store network and growth strategy in public filings and presentations. Designer Brands provides additional context on how DSW fits into its broader retail operations.
Timeline And Signs To Watch
Online maps and business listings currently show the Off Broadway storefront at 6100 Birdcage Centre Lane as closed, which lines up with reports of the vacancy. Anyone trying to track whether DSW is officially on the way will want to keep an eye out for fresh leasing notices, new signage on the building and any formal announcements from DSW or the property owner that lock in an opening timeline. In the meantime, local business databases and the former tenant’s own tools still tell the story of a darkened store. MapQuest and Off Broadway’s store locator currently list the Citrus Heights location as closed.
Where Citrus Heights Shoppers Can Go For Now
Until a new lease is finalized and the lights come back on at the Birdcage space, Sunrise MarketPlace shoppers still have plenty of places to pick up footwear. Options include Sunrise Mall and nearby national retailers such as Skechers, Shoe Palace and other chain shoe stores in the immediate area.
The Marketplace at Birdcage directory remains the best bet for checking current store hours and alternatives while the leasing process plays out. This story will be updated if a DSW lease is confirmed or an official opening date is announced.
