Downtown Campbell’s restaurant row is about to smell a lot more like charcoal. Sultan's Kebab, the East Bay Turkish mini-chain known for its charcoal-grilled kebabs and Turkish flatbreads, is planning a fourth Bay Area location on East Campbell Avenue. The new spot is headed for the former Mo’s Breakfast + Burger Joint space, where fresh signage has already gone up. The Campbell restaurant would mark an expansion beyond the chain’s existing Pleasanton, Livermore and Danville locations. The owners have not announced a firm opening date yet.
Where It’s Going
According to What Now, Sultan’s Kebab has submitted a liquor-license application for 278 E. Campbell Avenue and installed signage on the storefront earlier this month. The outlet reports that the named operators plan to stick with the chain’s established fast-casual, quick-service format, geared to dine-in, takeout, and catering. There is still no opening date listed, even though the license application remains under review.
Menu And Service Model
Per Sultan's Kebab, the menu centers on charcoal-grilled kebabs, fresh mezes, lavash wraps, and Turkish desserts such as baklava and künefe, with an emphasis on 100% halal meats and house-made sauces. The planned Campbell lineup mirrors what is already served at the other locations, signaling a family-friendly menu with plenty of options for groups and catering. The website lists the Campbell restaurant as “coming soon” at the East Campbell Avenue address.
Local Roots And The Team
The brand traces its origins to Pleasanton and has expanded around the Tri-Valley over the last decade, with Fatih Ulas continuing the business his father started, according to Pleasanton Weekly. The Livermore shop in particular has earned a late-night following for its pide and shawarma, a food writer noted in a profile for KQED. That mix of family recipes and late-night appeal helps explain why the chain is pushing into new downtown corridors like Campbell’s.
Licensing And Timeline
What Now reports that a liquor-license application has been filed for the Campbell address, a move that would allow on-premise alcohol service if it is approved. California’s Department of Alcoholic Beverage Control cautions that licensing investigations can take months and that businesses should not plan a ‘Grand Opening’ until the license has been issued, per ABC. Until the license and any required city inspections are finalized, the Campbell outpost will not be able to serve beer or wine, even if the space looks ready to go from the outside.
What Locals Can Expect
The storefront at 278 E. Campbell Avenue previously housed Mo’s Breakfast + Burger Joint, which still lists that address on delivery platforms such as Uber Eats. Given Sultan’s current playbook, Campbell diners can likely look forward to quick counter service, shareable family-style plates, and catering options once the doors open, in line with the chain’s “coming soon” description on its website. We will be keeping an eye on city records and ABC filings and will update when an official opening date is announced.
