On most mornings in the Outer Sunset, Twisted Donuts & Coffee looks like a classic neighborhood bakery. By the weekend, the Noriega Street shop turns into a destination, with a line of regulars snaking out the door for over-the-top creations that helped put this quiet corner of the Sunset on the donut map. That steady buzz just got a TV spotlight, as owner Paul Lim dropped by KRON4’s “Live in the Bay” on Tuesday to talk about the family story behind the shop and how the menu grew around neighborhood cravings.
Family-Owned Shop Since 2014
The Lim family opened Twisted Donuts & Coffee in August 2014, according to Twisted Donuts, and Paul credits those pre-dawn shifts in his father’s Southern California donut shop with shaping how he approaches the menu today. Early local writeups described how he and his wife set out to combine old-school, no-frills doughnuts with more experimental weekend specials, a strategy that helped the newcomer stand out in a crowded bakery scene. Eater SF covered the opening and some of the first flavor tests that hinted at where things were headed.
Weekend Twists And Signature Treats
On weekdays, the case leans traditional, with familiar staples like old-fashioned sodas and cream-filled rings. Come the weekend, the script flips to full spectacle, with showstoppers such as the Baconpeño, the Nutty Monkey, and the “Fruirrito,” a deep-fried, burrito-style pastry. Guides to Bay Area donuts single out those weekend inventions as a reason people trek to the Outer Sunset, per 7x7.
Bringing The Neighborhood Together
According to Twisted Donuts, the shop typically opens at 7 a.m. Wednesday through Sunday and stays open until sold out. The Noriega storefront has become a reliable stop for both weekday coffee-and-donut runs and more indulgent weekend outings. Local writeups also flag a modest card minimum and warn that headliner specials often disappear by mid-morning, so early birds have the best shot at snagging the good stuff. The shop’s listed address is 1243 Noriega St.
