Rise and Shine and Partners, a Minneapolis advertising agency, is packing up its Upton Avenue digs and moving its headquarters to the North Loop, taking roughly 24,000 square feet in the historic Loose‑Wiles building. The relocation drops another established creative shop into downtown, where agencies have quietly been clustering for years.
According to the Minneapolis/St. Paul Business Journal, Rise and Shine and Partners will occupy about 24,000 square feet at Loose‑Wiles. The Business Journal characterized the deal as one of the more significant recent creative‑sector office commitments in the neighborhood.
New Headquarters at Loose‑Wiles
The Loose‑Wiles building at 701 N. Washington Ave. is a converted early‑20th‑century warehouse with brick‑and‑timber construction, abundant natural light, and street‑level food and amenity options, per LoopNet. Flexible floorplates and that loft‑style vibe have turned the property into a go‑to for creative and tech tenants that want something with more character than a standard glass box.
Why North Loop Keeps Luring Agencies
The North Loop’s shift from industrial zone to creative office hub accelerated after large‑scale renovations brought historic buildings back to life, including United Properties’ work at Loose‑Wiles, as documented by GlobeSt. Those projects helped reset the neighborhood’s identity, and the area has since built a reputation as fertile ground for agencies, studios, and startups looking for an urban address with some grit still on the bricks.
What This Means for Rise and Shine
Rise and Shine currently lists its headquarters at 4353 Upton Ave. S., Suite 300, and a headcount of roughly 51 to 200 employees on LinkedIn. The expanded downtown footprint is expected to give the shop more room to spread out its client teams and internal operations as it grows.
For the broader Minneapolis office market, the deal reinforces ongoing demand from creative firms for older, character‑filled buildings in and around downtown, a trend observers have noted in recent years, according to GlobeSt. Details on the lease timing and space build‑out are likely to emerge as Rise and Shine and the building’s ownership finalize the new headquarters.
