Hope&Plum, the Minneapolis baby-carrier brand with a fast-growing national following, is crossing the river. The women-founded company is set to buy a roughly 20,000-square-foot warehouse in St. Paul that will handle both order fulfillment and a customer-facing retail center, tying its local manufacturing more tightly to in-person shopping.
What the Purchase Includes
According to the Twin Cities Business Journal, hope&plum is purchasing a 20,000-square-foot St. Paul warehouse and plans to use the site for fulfillment operations and a retail center. The outlet also reported that the brand's revenue has surged about 2,200% over the past three years, a growth spurt that helps explain the need for all that extra space.
Made Here
Hope&Plum focuses on size-inclusive baby carriers in custom-print fabrics, with an emphasis on ethical production and keeping sewing work close to home. On hope&plum's website, the company notes that its carriers are "sewn 15 minutes from our warehouse" in Minnesota, and it highlights an active community of babywearing educators and customers built around the brand.
Why St. Paul Makes Sense
Demand for industrial and fulfillment space across the Twin Cities is still running hot, as e-commerce and reshoring keep pressure on warehouse supply. Local market reports from Colliers and CBRE point to continued absorption and tight vacancy in industrial properties. For a direct-to-consumer brand that wants production nearby, St. Paul is not just convenient; it is strategically smart.
Unknowns And Next Steps
The Twin Cities Business Journal reported that several key details remain under wraps, including the exact St. Paul address, specific hiring plans, and a firm opening date. The company has not yet shared a public timeline for the move, according to the report.
If the plan moves forward as described, the St. Paul warehouse would let hope&plum stitch, pack, and sell within the same metro area while giving local shoppers a dedicated spot to test carriers in person. The company's website underscores a community-first mindset and a commitment to local manufacturing, an approach that appears to be resonating with customers as the brand scales up.
