A New York development firm is making a big play on Hollywood's Dixie Highway, filing plans for a 387-unit apartment project that would take over the block around 400 S. Dixie Highway and plug directly into downtown's current building boom. The application asks the city to rezone the site for higher density, and the Planning & Development Board is set to take its first public look at the proposal on Tuesday, March 10. If the board signs off with a recommendation of approval, the project then heads to the City Commission for the final decision.
What the filing says
According to South Florida Business Journal, the out-of-town developer is seeking a rezoning that would allow roughly 387 apartments at the 400 S. Dixie Highway site. The plan would clear out the current lower-rise uses and replace them with one of the larger multifamily complexes proposed in Hollywood in recent years. For now, the public record is thin on details about the construction schedule or architectural design, so many of the visuals will have to wait for future submittals.
Downtown momentum
The timing is not accidental. The filing drops in the middle of a wave of high-density projects that are reshaping Hollywood's core, including the 23-story Soleste Young Circle tower and several infill developments clustering residents around Young Circle and along Dixie Highway. Broward.us detailed the Soleste proposal, while outlets such as Florida YIMBY have tracked other recent residential filings up and down the Dixie Highway corridor. Together, these projects reflect the city's broader push to add more residents downtown and, in turn, support nearby shops and restaurants.
Local review and the site's recent history
The new proposal is listed on the Planning & Development Board agenda for the March 10 meeting, which also lays out how the hearing will work and how members of the public can sign up to speak. The city's meeting agenda contains the official time and place for the hearing.
City files show this particular block is no stranger to big ideas. In 2023, Mill Creek Residential submitted a site plan called "Modera Hollywood" that covered parcels including 400 S. Dixie Highway and proposed roughly 394 units, a sign that the property has been viewed as a candidate for denser housing for several years. Hollywood city records list that earlier 23-DP-14 / Modera Hollywood application.
What rezoning would change
If the applicant proceeds with a Planned Development or a similar form of rezoning, the city would negotiate site-specific rules on height, density, parking and public amenities, instead of relying only on the standard zoning that applies today. Hollywood's zoning rules describe how Planned Developments are judged, with an emphasis on an overall master plan, detailed design standards and a review path that runs through city staff analysis, public hearings and, ultimately, a City Commission vote. City zoning regulations outline the criteria and steps for the PD process.
For this proposal, the next move is the public hearing at the Planning & Development Board on Tuesday, March 10. If the board recommends approval, the application advances to the City Commission for consideration. Residents who want to review the plans in more detail or get on the list to speak at the hearing can find links to meeting materials and contacts for the planning staff on the city's Development Services site. Hollywood's Planning & Urban Design pages list the calendar as well as instructions for submitting public comments.
