Rainbow Vomit, the technicolor immersive art playground tucked into Fair Park, is wrapping up its run, with its Fair Park location set to close on March 23. The selfie-ready installation, known for its oversized ribbons, balloon-filled rooms and resident mascot Gerard the Unicorn, first opened in January 2019 and quickly became a go-to backdrop for photos and intimate events. Owners say a change in the building’s ownership pushed the timing, and the team insists the project’s spirit will live on in new formats.
In a press release cited by CultureMap Dallas, the Rainbow Vomit crew said that the shift in ownership of the building “signaled the right moment for Rainbow Vomit to close this chapter and begin imagining what comes next.” The remaining March dates are being billed as a final run aimed at welcoming as many guests as possible before the doors shut. The creators’ statements confirm the Fair Park storefront will officially close on March 23.
How Rainbow Vomit Began
The installation opened on January 17, 2019, the brainchild of owner Jason Mendez, with Deanna Theis serving as creative director, and “Rainbow” Rob Andrews later stepping in as experience director, according to Voyage Dallas. The roughly 2,600-square-foot, comic-book-inspired space was built out by a rotating crew of local artists and quickly found its niche as a hub for experiential photography sessions and small-group gatherings.
What Visitors Remember
The official site for Rainbow Vomit highlights surprise rooms, interactive musical performances, artist collaborations and the life-sized Gerard the Unicorn as core features of the experience, all engineered to invite play rather than passive gallery-style viewing. Over the years, the venue programmed New Year’s celebrations and ongoing collaborations that kept its calendar consistently busy. Company materials and earlier press releases have cited more than 100,000 visitors across Rainbow Vomit’s seven-year run, a milestone called out in past outreach, including a company release distributed via Accesswire.
“This final run is about gratitude, reflection, and welcoming as many people as possible into the experience one more time,” experience director Rob Andrews said in a statement quoted by CultureMap Dallas. Creative director Deanna Theis reiterated that “the goal was never just a place to take pictures,” while owner Jason Mendez described the closure as not goodbye; it’s ‘see you later,’ according to the same report. Together, their comments frame the shutdown as a strategic pause rather than a creative dead end.
Tickets for the remaining dates are still available through the installation’s booking portal, and would-be visitors are encouraged to check availability and reserve in advance, per Rainbow Vomit. The creative team says it is actively exploring ways to channel the project’s energy into future endeavors, even as the Fair Park location winds down operations.
Rainbow Vomit has been part of a broader wave of Instagram-friendly pop-ups and immersive exhibits that have popped up around Dallas in recent years, often landing on lists of standout experiential art destinations, according to The Dallas Morning News. Its exit from Fair Park underscores how shifting property ownership and venue economics can quickly redraw Dallas’ cultural map as artists and producers search for their next homes.
