Hilton Waikiki has transformed a former event space on its upper floors into a new lounge called Casamigos House of Friends, offering nightly service for tequila enthusiasts and sunset watchers. The venue features sweeping Waikiki skyline and ocean views and serves Casamigos tequila cocktails alongside shareable plates, repurposing the room from occasional banquets to a daily, sunset-focused bar for both visitors and locals.
As reported by Pacific Business Journal, the lounge is perched on the hotel’s 37th floor and takes its name directly from the Casamigos brand. The Business Journal notes it as the first local report to lay out the partnership and the venue’s new focus on cocktails and views.
What the hotel says about the space
The property’s website frames the 37th floor as a dramatic perch for gatherings and nightly sunsets, a selling point the hotel has leaned on for years in its event marketing. Information on the Hilton Waikiki Beach Resort & Spa site presents the high-floor room as one of the resort’s signature event spaces and emphasizes the panoramic outlook that the new lounge is set to spotlight during evening service.
In a press release distributed to news services, the hotel describes Casamigos House of Friends as an elevated social lounge that will offer curated Casamigos cocktails, small shareable plates and options for private-event bookings. The release includes comments from the hotel’s general manager and culinary director and notes practical details such as evening hours of operation and validated parking for event guests. PRLog outlines the concept and on-site offerings.
From weddings to sunsets
The switch to a branded lounge tracks with a broader shift in demand for big, one-off event bookings. The Pacific Business Journal reported that the 37th-floor room previously hosted large Japanese wedding parties, a market that has softened in recent years. Repurposing underused ballrooms into nightly bars or branded activations is one way hotels are chasing steadier traffic from both guests and locals, rather than waiting on sporadic banquet calendars.
Why Casamigos
Casamigos, co-founded by George Clooney, Rande Gerber and Mike Meldman and later sold to a major spirits owner, has been rolling out experiential activations under the "House of Friends" banner in multiple markets. The brand’s event and marketing efforts lean into the House of Friends concept as a way to link Casamigos pours with social, hospitality-forward settings, and the resort’s new lounge adopts that same language to frame its menu and overall vibe. PR Newswire and brand materials note the founders and the House of Friends idea.
What locals should know
According to the hotel release, the lounge will be open for nightly service and private functions, featuring signature Casamigos cocktails alongside shareable pupu-style dishes. For now, the hotel and the brand have not shared additional menu pricing or a long-term operating schedule beyond the opening-period details in the release, and the property did not immediately respond to requests for further comment.
