Bearden is getting a gym that is nearly the size of a small supermarket. A 46,819-square-foot Crunch Fitness is headed to 4581 Kingston Pike, with CR Fitness Holdings planning Crunch Bearden in the former Persian Galleries space and a projected opening in 2026. The high-traffic Kingston Pike corridor spot is slated to house multiple studios, a HIITZone, Olympic lifting platforms, and full-service locker rooms. Prospective members can already jump in on a presale that advertises discounted founder rates.
In a press release via PR Newswire, CR Fitness Holdings said the Bearden location will use Crunch’s 3.0 club design and include a hot studio, ride cycle studio, a dedicated glutes and abs studio, a functional training area,s and HydroMassage. According to the release, discounted presale rates begin at $9.99 per month with $0 enrollment fees, select membership options can save up to $60 annually, and the first 500 founding members will receive a free T-shirt and training discounts. The company also noted that the project will create local hiring and that it is on track to operate 110 Crunch locations nationwide by the end of 2026.
"We're proud to expand our Tennessee footprint with Crunch Bearden," CR Fitness CEO Tony Scrimale said in the release via PR Newswire. He added that the gym aims to be "high-energy" and welcoming to a broad range of fitness levels.
What the club will offer
The club's landing page highlights a full spread of weight and cardio equipment, group fitness classes, a HIITZone, Olympic lifting platforms, and specialty studios that include hot yoga and cycle. It also notes HydroMassage, tanning, locker rooms, and a CrunchONE Kickoff orientation for new members. For contact information, presale hours, and a preview of membership options, see Crunch.
Franchise growth and local context
CR Fitness Holdings has been rapidly growing Crunch's footprint across the Southeast and turning large-format retail spaces into high-amenity clubs in recent years. Industry reporting has pointed to high-profile partnerships and acquisitions that have supported that growth, giving the franchisee the scale to roll out locations like Bearden. ClubInsiderOnline reported on the franchisee's expansion activity.
How to join and what’s next
Prospective members can reserve founding memberships and browse presale offers through the club's landing page or the national Crunch join flow. The Bearden page also lists a phone number and an email for presale questions and career inquiries as the club hires staff ahead of opening. For details, visit Crunch.
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