Century Center’s low-rise office cluster in Chamblee may be living on borrowed time, with a Broadstone-branded overhaul now on the table that would swap older commercial space for hundreds of new apartments. The proposal has landed with city staff, setting the stage for a neighborhood debate over traffic, parking and how many new residents the area can reasonably absorb.
According to the Atlanta Business Chronicle, Alliance Residential has filed plans for Broadstone Century Center, a project that would tear down a group of single-story office buildings and replace them with “hundreds” of rental units. Chamblee staff and elected officials are now reviewing the filing, which pitches the site as a logical candidate to shift from lower-density office use to apartments along the Century Boulevard corridor.
Century Center Today
Right now, Century Center is a classic office park: multiple low-rise buildings and carved-up parcels lining Century Boulevard and Century Parkway, with owners and brokers increasingly eyeing them as redevelopment plays. Listings show an assortment of separate office addresses and suites, including properties at 2400, 2800 and 2635 Century Parkway, reinforcing how the area functions as a patchwork of smaller office assets rather than one cohesive complex. The mix of structures and availabilities is evident in CommercialSearch listings for the corridor.
Part of a Regional Shift
The Broadstone pitch is not happening in a vacuum. Across suburban and close-in Atlanta, developers are increasingly trying to turn underused office properties into housing. One high-profile local example: Highwoods Properties and Brand Properties have proposed converting the vacant 18-story office tower at 1800 Century Blvd. into nearly 289 apartments after a state agency left the building. The project secured a Decide DeKalb tax incentive and has become a local case study in office-to-residential conversion. The Atlanta Journal-Constitution detailed that effort and the broader shift in how aging office real estate is being repurposed.
What Officials and Neighbors Will Watch
As Broadstone Century Center moves through review, Chamblee staff and planning commissioners are expected to dig into the usual hot-button issues: how dense the project will be, how many parking spaces it proposes, what the traffic studies show and whether there could be ripple effects on local schools. Large conversions and new apartment communities often bring requests for incentives or zoning flexibility, which would further elevate public interest in the case. The Atlanta Business Chronicle reports that officials are still evaluating the submittal and will decide what additional studies and public hearings are necessary before any final vote.
Who Is Behind the Plan
Broadstone is the apartment flag for Alliance Residential, a developer that has been busy across metro Atlanta with a string of similarly branded communities. Recent local announcements show Alliance continuing to build out its Broadstone pipeline in the region, signaling that the company is not easing off the gas on new multifamily projects. A March 2026 update on Alliance’s activity, covered by Metro Atlanta CEO, highlighted fresh land acquisitions for upcoming Broadstone developments.
From here, Broadstone Century Center will move through Chamblee’s formal development-review gauntlet. That typically means staff analysis, required public notices and a hearing before the planning board, followed by potential action from the City Council on any rezoning or major site approvals. We will be watching for new filings, staff reports and public hearing dates as the proposal works its way through City Hall.
