In true Las Vegas fashion, developer Patrick Brennan is pushing ahead on a luxury high-rise even as key pieces of the deal are still falling into place. Brennan, founder of Red Ridge Development, says he is wrapping up financing and targeting a spring start for a 32-story luxury condominium tower in Symphony Park, despite the fact that the land purchase has not yet closed. Branded as Cello Tower and folded into the larger Origin at Symphony Park plan, the project is pitched as bringing hundreds of new downtown homes plus a grocery store and retail space near the Smith Center. City officials say they are continuing to work with Brennan as the plan advances.
Developer signals spring start
Brennan hosted a ceremonial groundbreaking in April 2025 and has marketed Cello Tower as a for-sale high-rise designed to draw new residents to downtown and to anchor a grocery store on the site. The project is planned at Grand Central Parkway and West Carson Avenue. Brennan told a local TV outlet that roughly half of the building’s units were already under contract, with entry prices starting in the neighborhood of $700,000. Those details were reported by KTNV.
Plans call for a mixed-use neighborhood
According to the city’s Request for Proposals, Origin at Symphony Park is envisioned as more than a single tower. Plans call for a 32-story, 240-unit condominium building alongside a five-story apartment building, a grocery store of roughly 30,000 square feet, tens of thousands of square feet of retail and office space, and parking infrastructure for the site. The RFP also lays out parcel maps, easements and the development footprint for the roughly six-acre property. The city’s RFP document details those specifications in the Request for Proposals.
Where the sale and financing stand
For all the ceremonial shovels and glossy renderings, the land transfer is not yet complete. As of the week before publication, Brennan had not closed on the purchase and said he was still finalizing funding while keeping a spring construction start in his sights. City records tied to the deal set an Aug. 19, 2026, deadline to close, with purchase terms that include potential price reductions if the project secures a grocery tenant and pre-sells a majority of the condos, plus limited reimbursements for site work. Those contract provisions and Brennan’s update were outlined in a recent report by the Las Vegas Review-Journal.
Buyer demand and pricing
Marketing materials and local reporting paint a picture of strong early demand. Coverage has tracked nine-figure sales totals and reservations for a substantial share of the building’s 240 units, with entry prices frequently cited in the upper $700,000s and penthouses reaching into the multi-million dollar range. The developer’s site highlights the residence count and a lengthy amenity list, while local business press has chronicled sales totals and pricing momentum as the project has moved through its planning and marketing phases. More information is available on the developer’s site for Cello Tower and in coverage from the Las Vegas Business Press.
