What used to be a sleepy strip mall just south of East Atlanta Village is getting a very different kind of weekend traffic. McKinley Homes has started marketing Array, a new batch of townhomes on the former Moreland Plaza site, pitching intown buyers on starting prices in the low $330,000s. The tight northern slice of the broader Moreland & Custer redevelopment is the first for-sale phase in a multi‑parcel overhaul of the corridor, and for a lot of shoppers it is one of the clearer shots at new construction near the Beltline without paying older single‑family premiums.
What McKinley Is Selling
On its community page, McKinley Homes lists Array townhomes starting at $339,660, with pricing running up to around $390,678. HOA dues are noted at $160 per month, with a community pool and cabana in the plans. The builder is marketing 2–3 bedroom layouts with one- or two‑car garages and standard finishes that include quartz counters and luxury SPC vinyl flooring. The same materials flag a limited‑time $7,500 closing‑cost incentive for buyers who choose the preferred lender.
Plans And Pricing
The smallest floor plan, called Harmony, is shown at roughly $339,660. It is described as a two‑story, two‑bedroom, two‑bath layout of about 866 square feet with a one‑car garage. At the other end of the lineup, the Cadence plan is listed at about $403,887 and spans three stories with three bedrooms, two‑and‑a‑half baths and roughly 1,382 square feet, according to Urbanize Atlanta. Those numbers come straight from the builder’s marketing package and early local coverage of the sales rollout.
Where It Sits
Array occupies the northern edge of a 32‑acre master plan known as Moreland & Custer, where pipeline tracking shows roughly 650–700 residential units planned, along with 14 freestanding buildings, retail space and a creek‑side park, according to Berkadia. The multifamily slice of the project is already open as Allora Eastland at 1296 Moreland Ave SE, where leasing has started and amenities are available to residents, per Allora Eastland.
Why It Matters
For buyers who have watched intown prices sprint ahead of their budgets, Array’s published starting figures and relatively modest HOA dues position it as one of the more accessible new‑construction options near the Beltline and downtown. That affordability angle is a key talking point in McKinley Homes community materials. At the same time, the broader Moreland & Custer plan is set to rework a stretch of Moreland Avenue long dominated by asphalt and surface parking, trading in much of that space for added housing, new greenspace and a planned creek cleanup that will reshape how neighbors and shoppers move through the corridor.
Next Steps
Urbanize Atlanta noted that McKinley did not respond to questions about construction timelines or specific move‑in dates as the sales launch began. In the meantime, buyers curious about floor plans, incentives and what is actually available can stick to the knowns: the builder’s community page, current pricing sheets and whatever gets released as the wider buildout continues in phases.
Takeaway
Array plants a for‑sale flag on a site that has quietly been transformed over the past few years, offering an entry into East Atlanta at price points that are likely to pull in a lot of weekend tour traffic. As construction ramps up, watch for updates on model openings, permit milestones and how the planned greenspaces and retail pieces of the master plan come together around this first wave of townhomes.
